Attract More Families to your Hotel – Learn How !!


4 min read
Attract More Families to your Hotel – Learn How !!

Are you doing enough to draw in families to your hotel? How are you able to promote your hotel to face out from the noise on the online and be a true family-friendly contender?

Photo by Luca Baini / Unsplash

There are some specifics strategies you'll do geared toward families. Don’t worry if you don’t have a water slide or themed guest rooms; there’s tons you'll do to draw in families and boost their experiences once they stay with you to keep them coming back.

            What makes a good family hotel?

1. Location, location, location -

Local SEO Google map image I created for a blog post on local marketing. An everyday interaction with technology.
Photo by henry perks / Unsplash

Location can make or break a property in its ratings, but the foremost vocal reviews come from families raving about being across the road, or within a couple of minutes’ drive, from local attractions, shopping, and restaurants.

Hotels or resorts can overcome less-than-optimal proximity by offering frequent, and complimentary, shuttle transportation to the favored nearby points of interest.

2. Leverage Your Family Fun Wow Factor –

A spot of paradise
Photo by Sara Dubler / Unsplash

Identify what it's that you simply have that families may find attractive and signalize there to. Don’t overlook the small print because it is that the details which will cause you to stand out from the competition.

This is tons easier if you've got a kids’ club or a Chuck E. It’s more about how you'll implement small changes and use the amenities you have already got to leverage yourself as family friendly. And then put these factors on your website.

3. Flexible Nanny Service –

Plenty of hotels promote a babysitting service. But parents often associate babysitting with someone watching the youngsters during the evening. In reality, there are times when tons of oldsters just want longer for themselves during the day.

Being confined for the summer in a remote cottage, all that's left to do is drawing, crafting, an dpainting rocks.
Photo by Sigmund / Unsplash

So why not promote a versatile nanny service that’s built round the needs of every guest? For instance, some guests might just need a thirty-minute break in order that they can read a book undisturbed while their kids are within the pool.

Others might want to enjoy a spa treatment, or take a quiet stroll into town. It’s worth explicitly mentioning these sorts of examples in your marketing so moms and dads know that they’ll have chance to unwind alone how they need , whenever they need .

4. Gear Your Website to Families

Unsplash Power
Photo by Domenico Loia / Unsplash

The most vital thing in attracting families to your property is to put focal point on your website as it is your gateway to the world. If you would like to draw in families, validate your family-friendly services are on display. In today’s online world, most guests plan their trips online so this is often imperative.


At Bookingjini we take care of all these things very seriously. How? Take a look at the below mentioned points:-

• Display family packages or discounts.
• Clearly highlight your family-friendly amenities and nearby frivolous attractions.
• Ensure your website is mobile optimized to be used on any device, from desktop computers to iPhones. Your impending guests could be scouring the online for hotels on their phone while on the sidelines at soccer practice.

5. Communal Areas for Older Kids

Friends near a forest
Photo by Elijah M. Henderson / Unsplash

While many hotels provide camps and classes to entertain little ones, older kids generally aren’t also catered for. However, some hotels are giving teens and teenagers their own social space to form new friends and luxuriate in time far away from the grown-ups.

At certain places, kids aged 10 to 16 years have a customized place where they can hang out and get stuck into an array of sports, games, and competitions. Adolescent can attend hip hop workshops, MC classes, Xbox competitions, Guitar Hero battles, and a weekly rock-style party with a strict no-parents-allowed policy.

6. Friendly, Helpful Staff

Butchers story
Photo by Petr Sevcovic / Unsplash

Sometimes, it isn’t your property or facilities which make the difference; it’s your people. Family travelers note of helpful front desk staff who expedite check-in once they arrive late with tired kids; housekeepers who create origami animals out of towels; or restaurant wait staff who remember their kid’s reaction needs by their second meal. What’s more, they remember discourtesy, especially annoying attitudes toward kids.


As outlined above, variety of hotels have hung out creating themed activities and helpful services that guarantee that everybody within the family features a great time, regardless of what their age is.


If your hotel caters to families, now’s the time to think about how the experiences you provide can lighten the load on parents, put big smiles on little faces, and turn the family vacation into a memorable experience.


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