People partly believe in word of mouth but when that word of mouth comes from an ‘influential’ person, it makes a difference. Influencers are the people who add a whole new perspective about your product or business into people’s mind.
They ‘Influence’ people to use your product.
Earlier, if you go on a vacation and stay at a place, you come and discuss the pros and cons of that place with your family and friends. Here, you are also an influencer but to a limited extent.
Cut to today, these influencers work on a large scale with social media making its leeway into the scene. These influencers use their huge social media following to influence people towards something.
They use their ‘followers’ to give you your ‘following’.
The influencer marketing has very much taken over the hotel industry as well.
With the growth of a number of users on social media, these influencers are working full throttle to reach out to them regarding any business. Influencers on Instagram are a huge hit when it comes to this field. Hotel Industry has been enhanced by visuals and what else is a better place to share visuals other than Instagram. Influencers on LinkedIn are also of great help when it comes to this. Nowadays, business’s popularity is all about how well it is reached on various social media sites. Social Media Influencing is the key when it comes to making your business popular among the masses.
According to a report, there are around 800 million Instagram users in India and also the highest number of Facebook users and as many influencers making up this huge number. The market is huge both for the hoteliers and influencers to grow in this booming industry. People using influencers view makeup at least 80% of the total users and is growing up day by day. Hoteliers are also increasing their budget towards influencer marketing. On an average business generate $6.50 dollar towards each dollar spent on this.
Here, are some relevant data related to Influencer Marketing:
70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
86% of women turn to social networks before making a purchase.
32% of influencers who currently work with brands cite Facebook as the best platform, followed by Instagram at 24%.
71% of consumers are more likely to make a purchase based on a social media reference.
86% of the most-viewed beauty videos on YouTube were made by influencers, compared to 14% by brands, themselves.
57% of beauty and fashion companies use influencers as part of their marketing strategies.
Gone are the days, when hoteliers used to put up hoardings of their hotels to attract customers. Now, your customer is only a click away and to attract them you need to get the ‘influencers’ do the job. Hotel Industry is such an industry wherein an influencer can play a very big role in that brand’s making or breaking. Influencer Marketing in the hotel industry’s sole focus should be on brand promotion.
Photos, photos and photos- This is the main criteria around on which the entire pillar of Influencer Marketing of Hotels depends on. Instagram, Facebook or any social media site requires photos of those hotels to support their marketing campaign. Influencers tap on the growing trend of social media frenzy people whose entire life revolves around ‘social media stories’ and other stuff. Photos compel people which draws them towards it.
Photos aspire people and you should get your act right in providing the right kind of photos to your influencer.
Photos should be realistic and should be compelling enough because it’s the ‘clicks’ that counts.
Getting the right kind of influencer into the game is also a key factor. The more the followers of these influencers, more the fees. In particularly Hotel Industry you can go for celebrity chefs, travel bloggers or food bloggers. They will go around your place and upload photos telling the viewers about their experience which will create a buzz among viewers.
Influencers if chosen on a localized basis then that will too work to your advantage. For eg, if you are having a property in Delhi then you will definitely choose an influencer from Delhi rather going for one from Mumbai because people will connect with local influencer more properly.
The hashtag is a very important factor when it comes to Influencer Marketing. Influencers use these hashtags to create a buzz and in a way generate Direct Bookings for Hotels.
The reason behind Influencer Marketing becoming such a big thing is the rise in bloggers due to the internet boom. Travelling attracts all and who wouldn’t want to scroll through the pages of these bloggers and follow them too. These influencers are in a big league wherein their single posts about anything draws huge responses and thus markets that particular brand. Another thing is that it’s comparatively cheaper than traditional methods and gives a better ROI which is the huge plus for the Hotels.
So, get yourself an influencer to surge that extra height with the trending stories, likes and shares.