Many travelers today use their smartphones to book hotel rooms. A study by TripAdvisor found that 42% of travelers around the world do this. This means it’s really important for hotels to have an Advance Booking engine that works well on mobile phones.
Study showed that 67% of people who use smartphones to book rooms prefer websites that are mobile-friendly. On the other hand, 61% of these people would leave a website if it’s not mobile-friendly.
Traditional booking engines, which may not be great at this, risk turning away a lot of potential guests who want the convenience of booking on their phones.
If hoteliers invest in a modern booking engine that’s good with mobile devices, will increase the chances of making more revenue and beating the competition.
Connecting with Channel Managers and PMS
It’s a frustrating situation where guests think rooms are unavailable for their preferred dates, causing them to book elsewhere. When your booking engine is not synced with a Channel Manager, it can create problems which a traditional booking engine doesn’t provide.
However, when the booking engine is synced with a channel manager, the room availability is automatically updated across all online channels. This eliminates the risk of double-bookings and makes a lot of time from manual admin tasks, making the operations smoother.
Lack of Visitor Tracking and Interaction:
Traditional booking engines typically lack the ability to track and interact with your hotel website visitors. They merely provide a payment acceptance facility, leaving hoteliers in the dark about visitor behavior. This means you’re missing out on a wealth of information that could help you convert website visitors into actual guests.
The Art of Convincing:
Booking a hotel room is not just a transaction; it’s a decision-making process. Modern booking engines invest significantly in understanding the science behind convincing website visitors to book with your hotel. They continually optimize the user experience, making it more compelling and user-friendly, leading to higher conversion rates. Traditional booking engines, on the other hand, don’t offer this needed service.
Lack of Personalized Support:
One of the key advantages of dynamic booking engines is their ability to assign a dedicated revenue manager to each hotel. This professional’s role is to monitor and enhance the conversion of website visitors into actual guests. With traditional booking engines, there’s no one there to provide personalized support and guidance.
Modern booking engines take it a step further by handholding guests from the initial website visit all the way to check-in. This 24/7 chatbot service ensures guests have a smooth and hassle-free experience, which can significantly boost guest satisfaction. Traditional booking engines, however, tend to adopt a more hands-off approach, missing the opportunity to create exceptional guest journeys.
Always On Your Toes:
We understand that the hospitality industry never sleeps, and neither do advance Booking engine. It is always ready to adapt, optimize, and support a hotel’s online presence. In contrast, traditional booking engines might leave the hotelier with the booking engine and not much else, meaning you’re on your own when it comes to adapting to market changes and guest demands.