The world is evolving and with the evolution, technology is on the run. With each passing day cognitive thinking is set aside and innovation is provided a room to grow. Virtual Reality is one such technological advancement which has engulfed the scientific arena and is growing rapidly. This technological advancement can refer to anything ranging from headphones to augmented reality to 3600 image viewing. Being relatively new to the technology periphery it has not been initiated owing to the world not being aware of its marketing benefits. Hotel industry is one of the best examples of sectors which can benefit hugely through virtual reality. Let us take a look at some of the: Displaying Rooms Virtually – Visitors visit your hotels after checking out the rooms, so one of the factors which play an important role in the marketing of hotels through VR is room visibility. Imagine you are able to show your rooms to someone in 3600 view with the help of VR. This will fire the visitors desire to come to your hotel and his desperation to live in it will only increase. It will also allow the visitors to make an informed decision on how to choose the hotel of their choice. Promotion through Content – “Content is the king”, irrelevant of the field and sector. Be it digital marketing, OOH marketing or Virtual reality, the domineering force of content has always lived up to its expectations. While making a video or podcast content plays a pivotal role in shaping up the marketing propaganda.
Visual Impression – Visual advertisement is one of the best ways to create an impression on someone. The fact that it is consists of video as well as audio makes it more appealing to users. VR headsets and the recent launch of Facebook Live are perfect examples of how visual transmission will change the course of marketing.
Interactivity – VR offers more opportunities for interaction with the content as everything is totally based on a live streaming approach. It is the quintessential helping factor of Virtual Reality platform. With the help of VR headsets one is able to interact with the content and makes way for awesome marketing.
New Audiences – Reach out to a new set of audiences with the help of the new form of content marketing known as Virtual reality. Exterminate that old fashioned way of social linking and Search Engine Optimization and adopt the new way of marketing through content marketing. The social integration will become more popular with the increasing number of audiences.
