Hotels are embracing digitization as a new way of increasing their revenue and enhancing customer experience. Digitization helps hotels increase their revenue because you can be in greater control of the prices and the rooms that you sell. When you take your hotel business online, you have the ability to make yourself visible to a larger customer base. Your customers will be able to make easy comparisons and they can take a look at your hotel before they make reservations.
When you have splendid guest rooms to showcase, an online website can be a great place to utilize this. Allow your guests to imagine the luxury that they may revel in when they look at your hotel rooms online. They will be able to decide quickly whether they would like to reserve or not.
People enjoy making decisions after visually checking something out. Digitization allows hotels to make this possible. It is able to help customers visualize their experience in the hotel. It also opens a greater avenue for the hotels who may be limited when they are advertising within a specified area using the classic methods of advertisement.
On the other hand, digitization has helped hotels use social media platforms and online advertisements so that they can attract potential customers based on the different patterns of booking in a region or among people of a certain taste.
With digitization, targeting the guests has become a lot easier too. Guests can be targeted on social media platform so that you do not waste money on advertisements that may not fetch enough guests.
From analytics to advanced booking engines, everything about digitizing a hotel makes things easier and better for the hotel. With a good booking engine, you will have the ability to attract customers and ensure they complete the entire booking online. Then there a room pricing tools which can save a hotel manager lots of leg-work when it comes to appropriately pricing a hotel.
Hotels earlier had a very limited strategy when it came to targeting customers and pricing the rooms. Most of the hotels depended on advertising at the local level to get the word around, along with billboards and flashy signs. Today, digitization has helped hotels step into the global zone where they can advertise to people across the world who may be interested in taking a trip to the place the hotel is located.
Digitization really helped us get benefit in no time, as a chain of hotel in a B/C class city, we were looking for online presence and revenue generation from online sales. It didn’t took us much time to chose our online partner who provided us a one stop solution and we are happy that we did finally and are reaping the benefit of going digital. IT Head, Empires Hotel.
There social networking platforms as well as online travel agents and the hotel’s website itself from where the users can get lots of information regarding the hotel and even check what other guests are saying about the place before they choose to make a reservation.
In all these ways, digitization helps hotels increase their revenue and provide better guest experience too. At this time, every hotel is moving towards digitization and they continue to embrace new changes in technology which can help the hoteliers provide better guest experience and outrun the competitors in a very inelastic market of guests.
